Early Start and a Marketing Masterclass
It was an early start as I made the trip across the Pennines to attend a Marketing Masterclass led by the renowned Chris Barrow. As both a dentist and a dental practice owner, it’s crucial for me to stay updated through courses like this. Staying relevant ensures we can continue offering the best treatments and care to our patients in the most effective way.
I entered the day with a mix of hesitation and hope. I’ve always viewed marketing as a bit of a mystery—unsure if it’s just common sense or something much more complex. My hope was that Chris would demystify it and provide a solid framework to help us communicate better.
Marketing: A Tool for Patient Care
For me, marketing is about sharing the expertise we have in our practice, so we can provide care for our patients and their families, helping them achieve the smiles they’ve always dreamed of. Among our clinical team, we often discuss how we can better highlight the attention to detail and care we provide. After all, we are very proud of what we do!
I attended the course with Sophie, our newly qualified dental nurse and soon-to-be marketing manager. Together, we plan to turn our learnings into an action plan for our team at Chester Cosmetic & Dental Care.
Key Takeaways:
- Striving for a 5-Star Patient Experience
I believe our patient experience is good, but it can be better. We must aim to achieve the best. We know that the most powerful marketing comes from our current patients (take a look at our Google reviews!). We want to improve how we enable our patients to share their experiences, so others seeking expert care can trust what they read and see. This trust forms the foundation of everything we do. - Showcasing Our Clinical Expertise
We need to better showcase real-life cases where we’ve been able to enhance someone’s smile, life, and confidence. These stories matter and help potential patients understand the level of care we offer. - Maintaining Authenticity in Our Messaging
It’s important that all of our messaging remains real and genuine. We avoid automated responses or artificially enhanced treatments—these don’t align with our values. Our values are what drive our practice, ensuring we always prioritize the health and interests of our patients.
Conclusion
It was a great day for both Sophie and me. We’re returning with a wealth of knowledge to share with our team. Over the next few months, I’m confident we will improve the patient experience, helping us deliver even greater care and, ultimately, enhancing smiles.